Deliverables

1. Implementation of Shopify App Happy Birthday Email
2. Integration with chosen ESP provider (Klaviyo, Omnisend, MailChimp, SMSBump, SendInBlue or setup to send directly from app)
3. Design of email templates
   • Initial Birthday Email
   • Follow up email for those who don’t convert
   • Design of Birthday Launch email
4. Design of birthday sign up page
5. Design of birthday discount page

Optional additions

Additional ways to capture birthdays

Privy - pop up form on website

Customer Fields app - collect more information on the customer account page

Implementation of the Shopify app Happy Birthday Email

Handle the process of installing the app, configuring the settings of the birthday campaign such as discount amount, email timing, etc.

Integration with ESP

Depending on requirements this will involve connecting the Happy Birthday app with your chosen ESP and testing a simple birthday flow to ensure it’s firing on a customers birthday at the chosen time.

Template designs